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New Balance souvenir book

Octink installed an incredible interior at Millbank Tower for New Balance's London Experience Center: a place for their guests to relax and enjoy the amazing panoramic views of London.

The venue was also a place to celebrate local creative talent. As part of this, a group of Kingston University design students were invited to visit New Balance's shoe factory in Corby, Northumbria. The students designed and built furniture based upon their visit and these were displayed at the venue.

We were invited to help Octink produce a short run of PUR-bound books for New Balance's guests. We took design files from Kingston University and New Balance, and combined them into a single document.

To save time and money, as we only had 5 days to deliver the project, the cover was printed litho onto 300gsm 50% recycled stock, while the interior pages were digitally printed onto 170gsm 50% recycled stock.

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