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Standing out in a crowded space

Abode by Countryside Properties forms part of Great Kneighton, a consortium development on the outskirts of Cambridge.

We were tasked with designing compelling signage and hoarding to brand the development, convey the key selling messages and direct visitors to the marketing suite.

The challenge was to distinguish Abode from the competition in a busy selling environment where home buyers are bombarded by messages from a number of developers with similar products.

Following a site visit, our proposal included giant built-up lettering, large illuminated sign and an attention-grabbing hoarding design that featured oversized graphics and metallic vinyl. We also designed all the graphics for the interior of the marketing suite.

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